Briq’s currently operates seasonal locations in Wausau, Weston, Rib Mountain, Mosinee, Merrill, Rhinelander and Minocqua. All amenities will be located steps from the river, along the riverfront trail.Ĭonstruction began in May and is due for completion in the spring of 2019.īriq’s was the sole business to respond to Wausau’s request for proposals for the operation, Economic Development Director Chris Schock said in December. The concession stand is part of Riverlife Park, a roughly $4.6 million project that will include state of the art playground equipment, outdoor exercise equipment, climbing nets and other features.
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The proposal also included maintenance on the restrooms as well as management of other amenities such as bike and kayak rentals that are envisioned for the area.Ī vote by the full council on the plan is expected on March 12. Utilities would be Briq’s responsibility. Proposed rent, at the committee’s request, is now $1,000 per month, Peckham said.Īfter an initial three-year rental period, a rent increase greater than Briq’s proposed 3% rate could be negotiated, Peckham said.īriq’s would pay all personal property taxes as required by law and Wausau would pay any required real estate taxes. 1 depending on weather, offering “grab and go” snacks in addition to soft-serve ice cream.īriq’s initial plan called for a monthly lease rate of $750 per month for a three-year term, with options to renew at a 3 percent increase for each three-year term thereafter. Under the proposed initial terms released in December, Briq’s at Riverlife Park would operate from approximately May 1 through Oct. Terms of the final proposal were not included in the public packet for Tuesdsay’s meeting, but Council Member Pat Peckham said information sheets were handed out at the meeting itself. The group approved the plan after meeting in closed session. The proposed monthly rent for the facility has been set at $1,000.Ī well-known local soft-serve ice cream vendor with seven central and northern Wisconsin locations is one step closer to operating a riverfront concession stand now under construction in Wausau.Ī proposal from Holly and Kevin Briquelet Miller to operate a Briq’s location at the site was discussed Tuesday at a an economic development committee meeting. Locations in Wausau, Weston and Mosinee are currently open for the season and stands in Rib Mountain, Rhinelander and Minocqua will open soon.Editor’s note: This story has been updated to include information provided by Council Member Pat Peckham.
The Riverlife Park stand will be Briq's seventh location, after the company recently closed locations in Edgar and Merrill.
The company will also focus on growing its eco-friendly products, seeing as the stand will be near the river. This location will feature a specially-made straw that will break down more quickly than plastic, but still mostly looks and feels the same.īriq's is also looking to feature some quick snack or grab-and-go menu items in the near future, once the family soft serve company is settled into its new home.Īnyone interested in working at Briq's new seasonal concession stand can apply online. 1 depending on weather, offering grab and go snacks in addition to soft. Under the terms of the company’s agreement with the city, Briq’s at Riverlife Park normally would operate from approximately May 1 through Oct. "I would hope our store down there is an attraction, bringing people to the Riverlife that haven’t been there and seen how beautiful it is there - right here in your own backyard," Briquelet Miller said. Briq’s other Wausau location, along with stores in Weston, Rib Mountain, Mosinee, Minocqua and Rhinlander are open. They're also looking into collaborations with local brewers and musicians for possible events in the area. Find related and similar companies as well as employees by title and much more.
Although the owners are still discussing options and searching for partnerships, there's a strong possibility of some food truck gatherings, Briquelet Miller said. View Briqs Soft (location in Wisconsin, United States, revenue, industry and description. The family business is looking to use the space for possible events and local collaborations, too.
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